According to a survey jointly conducted by Internet and Mobile Association of India (IAMAI) and eStatsIndia, 73 per cent of MSMEs in India have their own websites, while 99 per cent of MSMEs use online B2B (business to business) marketplaces to generate business.
The findings are based on a survey, titled 'ICT Adoption Among MSMEs in India: A survey with special focus on Online B2B Marketplaces', which was conducted among 1000 MSMEs in eight Indian cities including Delhi, Mumbai, Ahmedabad, Coimbatore, Pune, Moradabad, Surat and Meerut. In the domestic market last year, the surveyed companies generated 4,842 orders and business worth Rs 50.9 crore through B2B e-marketplaces, while in the international market the companies recorded business worth Rs 15.9 crore generated from 1,428 orders through e-marketplaces.
It was also found that the maximum marketing spends of the surveyed companies are made on Internet. According to the survey report, 45 per cent of the total annual marketing budget of the MSME companies in India is spent online. Print media accounts for 32 per cent of the total annual marketing budget of the surveyed companies.
The survey also revealed that IndiaMart.com was the most preferred choice among the B2B e-marketplaces with over 85 per cent of the MSMEs preferring it as their first choice, while 35 per cent of the survey respondents preferred TradeIndia.com. Among the global marketplaces operating in India, Alibaba.com was the most preferred B2B e-marketplace. Alibaba had the support of 18 per cent of the Indian MSMEs.
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