GSI Commerce Inc. has signed a multiyear agreement to provide a full-service e-Commerce solution for the global fashion company BCBG Max Azria Group for its BCBG Max Azria and BCBGirls brands.
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. BCBG Max Azria was named for the Parisian phrase 'bon chic, bon genre', meaning 'good style, good attitude'. Under the agreement, GSI Commerce is providing the online technology, fulfillment and customer care operations for the BCBG Max Azria and BCBGirls Web stores and GSI Commerce is looking forward to provide BCBG Max Azria Group with a world- class, branded online shopping experience for its customers.
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